Snapchat In Social Media

Mason Voge

Snapchat is a photo sharing app that was developed in July, 2011. This app allows users to sen pictures any number of contacts for a limited amount of time, up to 10 seconds. Snapchat’s popularity skyrocketed and so did it’s potential. Through the years since its creation, snapchat has gained the interest of companies for marketing purposes. There are different ways in which a company can use snapchat to increase marketing efficiency. Many businesses offer coupons or special offers to customers on snapchat, which generates buzz and ideally increases the overall awareness of the company to the consumers. Businesses that decide to use snapchat as a marketing tool often start with a giveaway that attracts a lot of attention and gains them followers as they get their foot in the door. This is a great way to delve into a marketing medium because it generates awareness quickly and the company immediately enters the new field under a good impression. (Snapchat for Business – http://www.socialmediaexaminer.com/snapchat-for-business/) Once companies develop a following, they can then decide to use snapchat on a mass scale, promoting and advertising their biggest products to a big audience.         This is an example of Taco Bell marketing to their followers on snapchat introducing the new item on their menu. Taco Bell is one of the leading business relating to the use of snapchat as a marketing medium. Taco Bell realizes it fast food industry could be greatly helped by this app. There is much they can do, especially in this industry, because there is so much to offer consumers. Taco Bell could have a new promotion via snapchat every week if they wanted to. It is easier for a business like this to take full advantage of what snapchat has to offer.

Things That Snapchat Has To Offer:

1. It is easier to market on than most social media sites.

2. Appeals to a younger audience.

3. More exciting for consumers to use and receive deals.

These are just some of the main reasons why snapchat has grown into the world of social media marketing. The future of Snapchat in the business world is bright and the possibilities regarding marketing are endless and will only continue to develop as innovations are made. I expect Snapchat to begin developing small way to make it easier for companies to marketing off of their app in order to draw in more companies interested in marketing through it. If Snapchat continues to innovate to meet the needs of business then I believe it will play a large role in social media marketing in the future.

What is your opinion on the future of Snapchat marketing? – 

Twitter: @mason_vogesan – https://twitter.com/mason_vogesan

LinkedIn: Mason Voge – https://www.linkedin.com/profile/view?id=345865288&trk=nav_responsive_tab_profile

Twitter Conversation May 23rd

 Nick Domenigoni: @Dimz66, Chad Williams @ChadCwill3, Jeff Tordjman @TordjmanMKTG199, Adam Brown @AdamBrown52 ,Megan Osterhout @MeganJOsterhout

On Thursday May 23rd, our class had the pleasure of listening to guest speaker, Craig Pintens Senior Associate AD/Marketing & Public Relations for UO Ducks. We had our conversation set up under the hashtag #May23smm. Craig talked about how the Oregon brand is the number 2 brand in the nation on Team FanShop and our quest to become the number 1 brand in the nation. The main reason for Oregon’s success and fame in becoming one of the top brands in the nation is because of the Quack Cave. The Quack Cave is a social media headquarters where students are constantly tweeting, posting, or blogging about the schools athletics in order to gain recognition across the nation. Not only do they tweet and create buzz about the university but they also track anything Oregon Athletics. If someone makes a fake account about an Oregon player then Craig says they do what they can to take it down as fast as possible. Craig gave the class an inside look of the media life of Oregon Athletics, including the chaos of Chip Kelly leaving Eugene for the NFL. The entire class loved having Craig speak to us and some even compared him to as good of a speaker as Pinky Gonzolez, Pinky even Favorited those tweets but unfortunately he did not join in on our conversation.

Another presentation was given to the class about a social media site called Meetup. This site can be used by anyone to find scheduled meetups with random people from anything like salsa dancing all the way to a wine tour group. Some people even use this site to meetup with people and play sports or just to find a new group of friends. The site is extremely easy to use and its available to everyone. All you have to do is go to the website and either create an event or find a current one to attend. Once you sign-up for an event all you gotta do is show up and enjoy the fun.

We had a very fun and exciting twitter conversation. The best part about it was when Craig left the class he didn’t wait long until he  joined in our conversation, answering questions students had tweeted him, commenting on our tweets, thanking the class for having him. We had a total reach of 1,909 accounts and 4,436 impressions in our conversation. We had an estimated 115 tweets with 20 contributors within 2 hours.

http://tweetreach.com/reports/7560865?oauth=1

Twitter Conversation 5/21

Nick Waldsmith, Steven Ng, Raphael Levy, Takahiro Ishida

On Tuesday May 21^st, we were lucky enough to have a guest speaker from our own class come up and present his company’s application.  The app “Blend” is a photo-based application that gives the users an incentive to post photos.  This application took over our twitter conversation as students tweeted about their excitement of the new app.  Without the majority of the class owning a smart phone, not only were they able to participate in the twitter conversation, via the Twitter app, but also downloading and using the newly found app, Blend. Due to the advance technology today, students were able to download the app, use the app, and then tweet about the app. This process spreads information almost instantaneous and blows the word of mouth communication out of the water.

Another topic that caught the attention of the class was the Reddit presentation.  Reddit is a popular site that the majority of the class seems to show interest in.  We kept the twitter conversation interesting by posting tweets that stimulated conversation. 

Looking at the twitter conversation, students really like the lesson on the situational analysis and marketing plans. @AshleyDalmy started off the lesson with a tweet “learning about situational analysis and marketing plans in @MKTG199SMM with @JessycaLewis”. Seconds later, @BrittanyBaird tweeted “I definitely need some more help with marketing plans #idontgetit @MKTG199SMM. @dielon3 posted “Leaarning about marketing plans. Suprisingly new information so far. @MKTG199SMM”. This lesson was very valuable and students expressed their feelings towards this topic by using the social networking site, Twitter.

 

Original Tweets: 58

@Message Tweets: 12

Retweets: 20

Total Tweets: 90

https://www.hashtracking.com/