Havaianas Case Study

1) What was the original target market for Havaiana’s and how has that changed?

 

 

 

 

 

2) How were Havaiana’s respositioned in Brazil and Europe?

 

 

 

 

 

 

3) What was the Havaiana’s brand strategy?

 

 

 

 

 

 

 

 

 

4) What was done to rebrand the Brazilian flip flop?

 

 

 

 

 

 

 

 

5) Who are the primary competitors for Havaiana’s?

 

 

 

 

 

 

 

6) What is the primary focus of Hvaiana’s advertising?

 

 

 

 

 

 

 

 

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