Snapchat is nothing new in the realm of social media as it has quickly come to be a household name for so many social media users. This app transcends the purpose and use of some older forms of media before it, such as Facebook, Twitter, and Instagram. This app allows users to share real time updates and pictures of what they’re up to with all their friends in small 10 seconds “Snap” windows. People can either send personal “Snaps” to selected individuals or they can add it to their Story, and allow their entire friend list to see and view what they’ve posted. In comparison to Instagram, one might post once every several days of something they’ve done or seen; however, with Snapchat, users post throughout their day, giving their friends opportunities to communicate and view through this interactive application (whether it be a photo, a video, a drawing, or some kind of combination of the three).
Snapchat was first created in 2011 by two Stanford University students as a final project in one of their product design classes. The reaction to the idea of this app was balked and scoffed at as people failed to see the practicality in temporary photos. The app slowly gained ground as their user base continued to double, triple, and multiply upon itself as the nation all found themselves “snap chatting”. In February of 2013, it was found that there were over 60 million messages sent daily; in February of the same year, an astounding 400 million picture messages were being sent each day. With their new Snap Story feature, the company released that in June of 2014, there were over 1 billion views per day.
This app has taken the country by storm and refuses to be cast out and abandoned like so many other trending apps like its kind (ex. Draw Something). It has adapted itself to a changing user community and has developed itself accordingly. The problem with so many social media apps is that there is an expectation that their initial successful formula will be able to retain and grow its user base. Many companies end up failing after their several month grab for fame and stardom is cut short by quickly uninterested users. Snapchat has been wildly successful as they continuously keep people wanting more with their interactive new features and consistent updates; this ultimately keeps the app competitive and its users “Snapping” like there’s no tomorrow.
Here’s a video showcasing Snapchat’s newest feature! A lot of newly developing app entrepreneurs could learn from Snapchat’s success.
– Patrick Poggi