Throughout the term in MKTG 199 we have had many great speakers, lectures, and presentations cataloging the true power of social media. One thing that particularly stood out to me as a central theme was utilizing social media for career advancement.
On April 7th 2014, we had the pleasure of talking with Erik Qualman, the author of the book Socialnomics which truly chronicles the impact that social media can have in business and our lives. During the chat he provided one stat that set the tone for the rest of the term. He said “86% of people are helped with their career by their digital footprint”. This was especially inspiring because in the past, everyone always says that almost anything posted on social media can hurt you in the eyes of employers.
Given this revelation, it got me thinking, “how can I further use social media to help my career?” Each week of the term, I learned more and more about this. Here are some highlights:
- Create a LinkedIn profile and make sure it’s complete. A recent survey from Jobvite found that 93% of job recruiters tap into LinkedIn to find qualified candidates. Not only does this allow you to be found by recruiters and hiring managers, but it allows you to search for connections and research companies for potential positions.
- Use Twitter (and other platforms) to develop your personal brand. Twitter is a great way to develop your personal brand as it allows you to use hashtags that are searchable by other people. If you consistently post content that you are passionate about and that is engaging, you can develop yourself as an expert in your field. Even more so this is great because you can connect with other people with similar interests, which can grow your professional network.
Lastly, there is a great article by CNN Money that provides 10 tips for using social media in your job search. Here is the link: http://money.usnews.com/money/careers/slideshows/10-smart-ways-to-use-social-media-in-your-job-search/1
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