Today, our class had the pleasure of hearing from Elly Deutch, a Digital Brand Strategist for eDigital. In her career, she has worked and consulted for many professional athletes, including National Football League Hall of Famer and current ESPN analyst Cris Carter.
One of the main ideas that Elly spoke to us about is using social media as a means to market yourself and interact with professionals. As a fairly new user to Twitter (I created my account a couple of weeks before the start of spring term), I have only had a few conversations with some of the professionals I follow. Even in the few chances I have had to tweet back and forth with these professionals, I have learned so much from them. In addition to Twitter, LinkedIn is also a very popular site that allows you to connect with professionals in the industry you wish to work in. As we know, LinkedIn is much more formal than Twitter, but companies tend to use both of these sites (in addition to Facebook and Instagram, to name a few) to search and follow their potential and current employees.
This brings me to a very important point that Elly also covered during our Skype session (and one that has been repeated by almost all the speakers who have Skyped into our class): what you put on the Internet stays on the Internet. As stated above, companies will search all over social media to find inappropriate posts by their employees. We have all seen what can occur from these posts in the numerous case studies we have covered in class. And even though we all understand this, it bears repeating, considering that it has been repeated by all the professionals we have had the pleasure of hearing from. Even though it has been repeated to the point that it may be boring to some, it is still occurring in the US. Employees are still posting inappropriate pictures and negative tweets that have severely impacted their company.
If you are on the fence about posting something on social media, then don’t post it. A good rule to live by is that if you wouldn’t show it to your mother, it doesn’t belong online.