Social Media: A Revolutionary Tool

Alexander Cohn


social-media-fad-socialnomicsSocial Media is more than just the flashiest new fad; it is truly a revolutionary tool that will change the world in more ways than I could even possibly imagine. Ever since the digital age of mass media started transforming the world into a globally connected society in the last half of the 20th century there has been no turning back. We live in a world that where anything we could every hope to want to know is available to us at the click of a button. But the true power of the Internet, advanced with the help of social media, is its ability to reach any corner of the world and communicate with almost anyone, regardless of all sorts of boundaries, in a matter of seconds.


As I have previously stated, this phenomena has some revolutionary consequences, though social media’s intended purpose and delivery method may seem arbitrary. What is important to keep in mind is the messages being conveyed and the audience receiving those messages.


One of the keys to being a social media success is to create what is called a viral video. This is a video that becomes popular through Internet sharing, usually by spreading throughout numerous social media sites. It is extremely difficult to create and almost impossible to predict what will and when it will go viral. We have watched a number of these viral videos in class such as, cute kids biting each other’s fingers, a man dancing around the world, and even an Old Spice commercial. Clearly the person producing the content is not important. We need to keep two things in mind when thinking about creating viral videos through a marketer’s perspective, or better yet through the perspective that social media is something that will forever change the world. One that there is no formula to creating a viral video and two content is king!


The idea that anyone can make just about anything go viral in minutes is absolutely crucial to the revolutionary tool social media can and already has become. Already, social media has helped start revolutions in the Middle East, exposed corruption, cover-ups and scandals, and is always at the forefront of the latest national news or the hot button story. It sparks debates, creates uproar, demands questioning, and of course is a great source of entertainment & humor for its users. However, for better or worse, social media is here to stay; and ultimately it is up to us gain every advantage this revolutionary tool has to offer.



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