Social Media Take Over

Erik Qualman has made quite the name for himself when it comes to the topic of social media. He has created multiple informational videos on YouTube with all kinds of facts about the social media revolution. These facts talk about the rise of social media and some are hard to believe. For example, one of the statistics from #Socialnomics is “53% of millennials would rather lose their sense of smell than their technology.” Millennials are born between 1981 and 1995 and are considered to be the tech-savviest generation yet. That apparently means more than half of them would be willing to give up one of their five senses for technological purposes. This just shows the shift that technology has created between the different generations. If you ask a Baby Boomer if they would give up their sense of smell to have access to a social media account, most of them probably wouldn’t do it, I’m guessing. It’s just crazy to think about how much social media has grown since it has started. Another crazy statistic from #Socialnomics is that more people own a mobile device than a toothbrush. Technology has jumped to the number one thing in peoples minds that they are choosing it over personal hygiene. Only 10 years ago Facebook was just starting up, and now it, along with other social media sites, has evolved and is growing faster than ever.

One of Qualman’s sayings is “What happens in Vegas stays on YouTube.” Personally, I think this quote is extremely accurate. Everyday people post status updates and tweets on social media that are up there for the world to see. Once they are out, they can be deleted but not forgotten. It takes a second to screenshot a tweet or status, so people should take time to think about what they are posting before they click publish and make it available for the world. This topic has come up a lot in our class, and just one controversial or questionable tweet can cost you your job. Think before you tweet. One final point demonstrated by Qualman is “We don’t have a choice on whether we do social media, the choice is how well we do it.” Social media is going to happen whether we want it to or not. We can either go along with it or be against it but no matter which option we choose, it will continue to grow. Social media isn’t a fad, it is here to stay. 

Check out Erik Qualman’s video #Socialnomics!

http://www.youtube.com/watch?v=zxpa4dNVd3c

 

Bella Koessler

MKTG199

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