Samuel Long

Damian Lillard’s #4BarFriday Movement
Samuel Long

Over the past year, Portland Trail Blazer point guard Damian Lillard has created a social trend on Instragram that is taking social media by storm. 4BarFriday, is a weekly rap competition where contestants submit a fifteen second rap video to Damian’s hashtag #4BarFriday. This competition caused Lillard to create a 4barfriday page on Instagram, and has already attracted over 30,000 followers, with over 2,000 submissions per week. This attention has created a rise in celebrity submissions to 4barfriday. NBA players such as LeBron James, Paul George, and Damian Lillard himself post their own submissions to encourage the movement. Each week Damian reviews the submissions and picks his favorite “4 bars” of the day. 4 bars, relates to the amount of lines a contender can post. Usually, four bars counts up to a sixteen count measure. This is why many rappers consider themselves to be rapping sixteens. I have posted several video submissions myself and have been very close to winning the top 4 for the week. Damian Lillard has seen and retweeted my submissions via Twitter so this competition is very useful for gaining social recognition for musical talents. This social media contest is only getting bigger, hosting rap events and live competitions for top competitors. Damian Lillard even created an internship focused around promoting and expanding the talent on each 4BarFriday competition. The potential for this hashtag to go viral is very high, and its’ opportunities to expand could potentially be limitless. Damian Lillard has the chance to market this social trend to benefit local charities, host concerts nationwide, and create endorsements connected with this viral competition. Adidas even created a shoe for Damian Lillard inspired by the #4BarFriday movement.

Below is a link of the shoe created for Damian Lillard:

http://paintorthread.com/2014/03/21/adidas-crazy-1-4barfriday-custom-red-ribbon-recon-damian-lillard/

Below is a link of a submission Damian Lillard posted for 4BarFriday:
http://www.tmz.com/videos/0_4hfe7y6q/

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Kasey Skala Review

BLOG 29 May 2014:

My name is Drew McPherson and I am writing in today about guest speaker Kasey Skala, who does marketing for Solo, the makes of the iconic Red Solo Cup. You can find im on twitter as @kmskala. Obviously we all as college students relate the Solo cup with parties, tailgates, kickbacks etc. Solo cups are also often associated with alcohol. That being said it was asked how Kasey would capitalize on that to market Solo cups to consumers of alcohol, or would they even try to market to alcohol drinkers. Kasey was animate about not targeting underaged drinkers because that could cause a PR nightmare, and it’s just not ethical, also it is never referred to as drinking but as “celebrating”. Kasey wants people to be drinking from Solo cups when they “celebrate”. He wants Solo cup to be associative with good times and happiness. Customers are inclined to buy a product that they associate with good feelings. Kasey also touched on the fact that Social Media is a new marketing platform and some people don’t understand how it works therefore it is hard to get some companies to commit to Social Media Marketing when they don’t understand it. I found his presentation to the class to be incredibly insightful especially when talking about why they don’t go certain routes with their marketing and what the thought process is behind deciding how to properly market the product. For example he talked about Solo not using Snapchat because he simply did not know how they would use Snapchat to market in an effective and efficient manner. Also, when speaking about why the don’t have and or market Solo shot glasses because they don’t want to directly associate and market towards alcohol consumption, they want to be seen as a product that can be used by all ages for all sorts of beverages, not find a niche in the alcohol business. All in all I thought Kasey was the most insightful of the speakers so far and learned a lot from him.

@drewjmcpherson3

Drew McPherson on LinkedIn 

Does Location Marketing Really Help?

How many times has one of your friends posted a picture on Instagram, Twitter or some other social media outlet of their amazing lunch, dinner or some other tasty looking treat? I’m sure there has also been times when you see a friends outfit and would love to know where you could buy the same exact look. How many times have you caught yourself wondering how and where you could get the same thing? Location Marketing is perfect for moments like these, actually I think it should be encouraged because if someone is able to see where they can buy a certain product or service then they’re more likely to buy it. If someone has to do a ton of research for that one shirt or take the time to look at reviews for every Thai restaurant in their area to find a place that seems somewhat close to as good as the picture looked on your Instagram feed then the odds of them actually buying the product or service goes down. If you make it easy and convenient for someone to find your business then I’m sure you can welcome in a lot more business. 

Also, if you encourage your audience to give their location when at your business then all of their followers and friends will become more aware of your brand and without knowing it will become familiar with it. So when it’s time to choose a restaurant for dinner or time to go shopping for that perfect little black dress then your brand or business could be the first to pop into their head. 

Location marketing is very beneficial for all companies and helps to get your brand out there and into the public-eye. Of course there could be some negatives to it, like if someone where to post a negative review and enter the location of your business but other than that I think location marketing is something every business should take advantage of. 

Cyphers, Emily

Social Media Monitoring, Analytics, and Music

It seems these days just about every business under the sun has started to embrace some form of analytics, whether it be the simple ROI, or in the example of baseball teams OBP (On Base Percentage) and BABIP (Batting Average on Balls In Play). This analytics revolution has even found it’s way into the field of music, where one upstart record label is using analytics for everything from predicting record sales to measuring the previously inestimable “buzz” of an artist. This record label is 300, the new venture of Lyor Cohen who is the former CEO of Warner Music Group, and one of the pioneers of the hip-hop behemoth Def Jam Records. Cohen and his team (including Kevin Liles and Todd Moscowitz) have set out to make a record label for the 21st century. Their first major step into this direction was to partner with Twitter, so they could have full access to all of Twitter’s data, including information not available to the public. What Cohen and his team are realizing is that in this Internet Age, record sales and other traditional measures only mean so much, and things like Twitter followers, Facebook fans, and social media impressions and followings need to be taken into account. This doesn’t mean they’ll completely abandon the old approach, as Cohen explained their decision making is 20% data, and then the rest is what they’ve been doing for years, so it’s more like just another tool at their disposal.The first signing to 300 was Seattle’s Raz Simone, who dropped his most recent project Cognitive Dissonance through them. You can check out Raz Simone and his music here: https://soundcloud.com/razsimone , I highly suggest it. 300 are not the only label to start adapting to jump on this new analytic’s craze though, as Cohen’s old label WMG recently announced a partnership with the app Shazaam to launch a joint-label with them consisting of artist’s discovered through Shazaam, of which they will split profits. All this make’s it clear analytics and social media is here to stay in the world of music, and this is only the beginning of what should be an interesting and game-changing relationship.

By: Luke Benjamin

P.S: Thank you for reading and let me know what you think on twitter, @luke_benjamin, also if you want to talk music I’m always available, you can check out the Music Website I write for http://www.College-Of-Music.com. Thanks!

Sources:

http://www.forbes.com/sites/zackomalleygreenburg/2014/02/28/lyor-cohens-300-and-the-dawn-of-the-moneyball-record-label/

http://en.wikipedia.org/wiki/Lyor_Cohen

Standing Out on LinkedIn

Bret Enochs

LinkedIn is a business-oriented Social Networking site that was launched on May 5, 2003. In the beginning LinkedIn grew very slowly and had difficulty attracting members. After its initially slow start up, people began seeing the benefits and started joining LinkedIn. LinkedIn is now the world’s largest professional network with 277 million users in over 200 countries. These 277 million members have access to almost every available job because 77% of jobs openings are posted to LinkedIn. LinkedIn’s use is so widespread because it can help people get jobs, connect with professionals, research a company, get recommendations to build credibility, showcase skills and abilities, make connections with others in the same field, and build brand awareness.
LinkedIn has so many perks and uses that it is clear why the network is 277 million members strong. However, with that many users some might think that it is impossible to stand out and get a job using LinkedIn. The best way to get noticed and get the most out of LinkedIn is to have an All-Star profile. Of the 277 million LinkedIn users only 50% of them have complete profiles. Achieving All-Star status and looking good for employers are both daunting tasks but here are some tips to help you achieve both simultaneously. It is important for your profile picture on LinkedIn to be professional and recent. Make sure this picture properly portrays how you want to represent yourself to employers. Second to your picture, your headline is the next thing anyone will see. It is important to have a memorable headline with descriptive keywords that describes who you are and how you can benefit that company. Make sure to include all job experience even if you are not interested in that field. When editing your job experience don’t just list your basic tasks, explain how you’ve been an asset and improved that company. It is crucial on LinkedIn to get recommendations because they improve your reputation and credibility. Make sure your summary is conversational, professional and don’t be afraid to use up all 2,000 words. In order to be an All-Star you must have 50 connections so join groups and get connected. It is important to show people your interests, values, and who you are by following influencers and joining groups. To see some examples of great LinkedIn profiles check out: http://www.linkedin.com/company/best-linkedin-profiles-examples

Twitter: https://twitter.com/bretenochs

LinkedIn: www.linkedin.com/pub/bret-enochs/95/246/247/

Social Media Monitoring: HootSuite

Jason Reamer

Twitter: @Reamer4

LinkedIn: Jason Reamer

hootsuite-logo-dashboard

This week’s topic in class is about Social Media Monitoring, defined as the process of tracking, measuring, and evaluating an organization’s social media marketing initiatives. Social media research usually uses tools such as HootSuite to measure millions of conversations at once across many platforms like YouTube, Twitter, Instagram, e.t.c. It can be passive, meaning listening to people to find out their interests; or it can be active, searching for references to a specific brand, campaign, or action. One big reason these monitoring sites have begun to trend is the PR crisis management insurance. In the event of a massive blogging about a particular incident that is seen as bad reputation for your company, many seek these tools to help send out a massive message across all platforms. Another useful aspect is it builds relationships with customers. Allowing for two way communication everyone feels like they can have their own voice and helps give feedback on what needs improvement.

HootSuite, founded in 2008 by Ryan Holmes, is the mostly widely used social relationship platform for Social Monitoring. With over 9 million users around the world they offer a simple website designed to better a business through social engagement. Their message is simple “We are not just a social relationship platform. We are not just a tech company. We are creators, innovators, and builders dedicated to revolutionizing the way you communicate”- Ryan Holmes. Their one simple dashboard links you to Facebook, Twitter, Instagram, Google+, and YouTube in one easy location. Some of the features include: Monitoring Keywords, to see what people are saying about your brand and your competition. Assigning tasks to team members to make sure no question or message goes unanswered. Another feature is the Scheduling tool to broadcast unlimited messages across any or all of your profiles to maximize impact.

 

https://hootsuite.com/

https://hootsuite.com/about

Unflattering way to become famous!

It is stifling among social media via all the different platforms youtube, twitter, Instagram, vine and many more how one clip in the matter of two days can go viral getting over 500,000+ views. That is the case with 16 year old Miranda Fugate aka “Shovel Girl”. Miranda was captured via video fighting one of her former friends Emily, low and behold minutes later Emily was seen to have grabbed a shovel chasing Miranda and then proceeded to hit Miranda in the back of the head. This video uploaded to youtube and vine also as a short clip created so much hype and buzz that it landed Miranda Fugate with the name of “Shovel Girl” . The viral video of “Shovel Girl” miranda made her vine and youtube famous with the thousands of youtube shares and revines along with the youtube remixes of miranda getting hit in the head with the shovel to songs and comedy vlogs by celebrities.

    With, however with the youtube video and vine video of “shovel girl” becoming a sensation & various videos being produced around shovel girl there turned out to be a problem, that problem being a hoax. After the video being viral for a few weeks, there was a fraud twitter account posing as Miranda Fugate announcing that days she got hit in the back of the head with the shovel she one lost her hearing but also days after that died from the impact from the hit. This statement showed up many places within articles that it forced Miranda Fugate to make a psa saying that she is not dead on her youtube account and two be really active among her twitter page along with promote her twitter as well. This gave Miranda a wide variety of followers on twitter and a overall popular name to be known as “shovel girl” that she takes on appreciates.

 On the social media side regarding this story behind Miranda Fugate I was widely impressed by how rapidly fast this video spread throughout the different media platforms. Especially to the point where celebrities were making music videos and compilations regarding Fugate getting hit in the head with a shovel. This video is definitely an example of how no matter what the content may possibly be if it meets the eye for entertainment, generates buzz, keeps people interests & engage the right target audience this video shows that the reciprocation from the public will definitely go a long way. Perhaps 16 year old Miranda Fugate had a social media strategy walking into the “shovel girl” incident to create buzz around herself and her own personal life. If she did I give her an applause because she did gain a abundance amount of twitter followers along with trends of violent but entertaining things that evolved from “shovel girl” to “Scooter boy” and so on. This story has taught me with social media that information travels fast as well and that’s good to know too, the remarks stating that Miranda was dead sparked a different outlook upon this humor but being that this news trended on different platforms fast I was glad to see that social media being Miranda Fugate was able to address the hoax and clear up the false statements. This story of “Shovel girl” all in all shows me that social media is something that is at the top of its level with the speed to become viewed and for information to spread.

                                 – Kenneth Kidd

Following link to the “Shovel Girl” Vine Video: https://www.youtube.com/watch?v=65OVQYQN4AY

Following link Miranda Fugate speaking out: https://www.youtube.com/watch?v=EBRbAi6Fs6M

Article regarding Miranda Fugate Hoax: http://www.independent.co.uk/life-style/gadgets-and-tech/shovel-fight-girl-miranda-fugate-alive-and-well-9330387.html