Ativ Patel @atesus650 @BlendApp
Instagram originally launched in October 2010 by Kevin Systrom and Mike Krieger. Instagram is a photo sharing and social networking application originally only available on the iOS market. It became available in 2012 on the Google Play market. Posting pictures in an old school Polaroid/ Kodak form with a 16:9 aspect ratio which is basically a square. Their original app was called Burbn, which was a check in photo sharing app. The app wasn’t very successful, but they learned a lot from the experience and Instagram became and is very successful by many standards. Originally Instagram did not have hashtags but added the feature in January 2011. Hashtags allow photos to be categorized and searched more efficiently by users. Instagram is also an innovative experience for companies to market to their audiences for free.
More info on starting Instagram with founders: