Gordon Reed SWOT Analysis Blog Post

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Gordon Reed
@GordonRMKTG199
http://www.linkedin.com/profile/view?id=244253100&trk=tab_pro

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Jae Riley Pickman-Thoon: Living on Craigslist?

Image representing Craigslist as depicted in C...

Image via CrunchBase

On Tuesday, we began Joseph Garner’s “Craigslist Joe”[http://www.craigslistjoe.com], a documentary that follows the adventures of a young man attempting to live entirely off craigslist, for one month.  We watched him cut ties and say goodbye to his loving family and friends, ready to embark on the journey with nothing but his camera guy (who he met on craigslist a week prior), a phone (with a new number, so his friends couldn’t check how he’s doing), a toothbrush, the clothes on his back, a backpack, and of course, a laptop with internet connection to reach craigslist.

The first day, he is barely finding any relevant posts and experiencing little success in correctly pursuing them, but he eventually meets someone who is willing to let him spend the night.  Over the next few days, he meets a variety of strangers willing to help him, from the self-proclaimed rocker looking for a buddy to jam with to the volkswagen-van-driving hippie to the middle-eastern family that is looked down upon in the community due the the events of 9-11 to the eclectic Portland art collector to the  the teenage boy willing to let Joe borrow his bike for the month.  What this movie really succeeded in illustrating was how connected people are through social media.  Joe had to find food, shelter, transportation- everything that we need to survive- via craigslist.  People were posting at all hours of the day about everything from looking for someone to check out our art to looking for some company on a long road trip- you name it, and it’s on craigslist.  People from all different cities and states, from all over the world and from all different backgrounds and walks of life. Throughout the movie, I began to realize more and more that the website is truly a community, providing a place for people to express themselves and request the help of others.  What I found most surprising were craigslist users’ ability and willingness to help.  It seemed that although some posts did not always lead to success, the posts he did follow through with led him down an amazing path to really sincere, genuine people with interesting stories and extreme generosity, for which craigslist Joe was very grateful and touched by.  Maybe, the film suggests, that we have not in fact “lost the sense of community that used to carry us through tough times”.

Check out the trailer at: http://www.youtube.com/watch?v=n-Z-BsTa8A4

Curious about what craigslist users are up to near you? Find out at: http://www.craigslist.org/about/sites

Enjoy this post? Read more about my thoughts on Craigslist Joe after we finish screening the film tomorrow, May 19, at: https://twitter.com/chapter1begins

Twitter Conversation May 23rd

 Nick Domenigoni: @Dimz66, Chad Williams @ChadCwill3, Jeff Tordjman @TordjmanMKTG199, Adam Brown @AdamBrown52 ,Megan Osterhout @MeganJOsterhout

On Thursday May 23rd, our class had the pleasure of listening to guest speaker, Craig Pintens Senior Associate AD/Marketing & Public Relations for UO Ducks. We had our conversation set up under the hashtag #May23smm. Craig talked about how the Oregon brand is the number 2 brand in the nation on Team FanShop and our quest to become the number 1 brand in the nation. The main reason for Oregon’s success and fame in becoming one of the top brands in the nation is because of the Quack Cave. The Quack Cave is a social media headquarters where students are constantly tweeting, posting, or blogging about the schools athletics in order to gain recognition across the nation. Not only do they tweet and create buzz about the university but they also track anything Oregon Athletics. If someone makes a fake account about an Oregon player then Craig says they do what they can to take it down as fast as possible. Craig gave the class an inside look of the media life of Oregon Athletics, including the chaos of Chip Kelly leaving Eugene for the NFL. The entire class loved having Craig speak to us and some even compared him to as good of a speaker as Pinky Gonzolez, Pinky even Favorited those tweets but unfortunately he did not join in on our conversation.

Another presentation was given to the class about a social media site called Meetup. This site can be used by anyone to find scheduled meetups with random people from anything like salsa dancing all the way to a wine tour group. Some people even use this site to meetup with people and play sports or just to find a new group of friends. The site is extremely easy to use and its available to everyone. All you have to do is go to the website and either create an event or find a current one to attend. Once you sign-up for an event all you gotta do is show up and enjoy the fun.

We had a very fun and exciting twitter conversation. The best part about it was when Craig left the class he didn’t wait long until he  joined in our conversation, answering questions students had tweeted him, commenting on our tweets, thanking the class for having him. We had a total reach of 1,909 accounts and 4,436 impressions in our conversation. We had an estimated 115 tweets with 20 contributors within 2 hours.

http://tweetreach.com/reports/7560865?oauth=1

China Where Will Be The Next Biggest Social Media Market

Rui Tu  MKTG199SMM   @Rui Tu – Twitter   @lightertu – Instagram

 

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After I read the notes I took this week, I have decided to risk my blog grade to write these down.

As I grow up under Chinese “patriotism” education system, after I come to America I always think about my country and how I can make it better. 

Both Steve Jobs said and Picasso said, “good artists borrow, great artists steal.” So I guess I might be a great person if I can steal something from somewhere. Now I am talking about social media. One thing I like about America is the spirit of liberalism in America, that explains why the social media industry is so prosperous. Due to the most restrict internet censorship, social media industry remains pales when compare to America. However, that’s what makes it a great opportunity. Unlike America, business is closely related to national policies in China, which is like a double side blade, it keeps the economy stable but also limits the opportunities for individuals. Thursdays lecture about QuackCave made me think a lot. I didn’t expect that Twitter has became such an important tool, which is able to gain lots of influence. While, we have microblogs in Chinese as well which is getting increasingly popular (people love it, because that’s a one of several relatively liberal place where people can say something negative about government society). However, not all the companies actually utilize it. There are 0.5 billion people are using it everyday. Needless to say there is a huge potential.  

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Also, the opportunities of creating social media sites are available. Especially those social media sites which target specific group of people such as artist, musicians, and computer geeks reminds undeveloped. 

10 years later or less than 10 years, China will become the economic center in the world. Many thing will change in 10 years. If you would like to think outside of the box, China will be the next biggest market or it is the biggest market already. 

 

#QuackCave

Mitchell Dobler     MKTG199SMM   @IncrediDobler – Twitter   @mitchdawwbs – InstagramImage

Oregon Athletics has had a huge boost in national attention over the years, whether it’s a different scheme of jerseys or their state of the art facilities. But what is the reason for this sudden rise in interest surrounding UO athletics? One of the biggest factors has been the schools ability to Market their image to the world. A recent addition to the Oregon facilities is known as the “Quack Cave”; somewhat of a social media headquarters. The Quack Cave is a social media “machine” that runs 24/7, updating the world on anything and everything Ducks.

In the cave, people are constantly tweeting, posting, or blogging about the schools athletics, creating hastags or different athletics program pages on Facebook have been extremely helpful in Oregon gaining its national fame. Oregon has programs that track online buzz about the athletic department, so any tweet, blog, picture or video anyone posts about Oregon Athletics, is seen by someone in the Quack Cave.

The Quack Cave shows just how powerful social media is and how the world is being connected through these media outlets. It has barely been two years since the addition of the Quack Cave, and it has helped The University of Oregon unite its fans around the globe, allowed them to connect and share about Oregon’s athletics. Social Media has been a great way to keep people interested and talking about Oregon and allowing the University to see how people experience different athletic events and how much fans care about the UO’s athletics.

“Have you ever tried to follow the #GoDucks hashtag on Twitter or seen how many “likes” one post from the Duck Football Facebook account gets? It’s crazy. It’s overwhelming. It’s unthinkable. It’s Oregon.” – Kayla Glanville, QuackCave

A look inside the Quack Cave  http://www.youtube.com/watch?v=o8NXpk0IfFM

Twitter Conversation 5/21

Nick Waldsmith, Steven Ng, Raphael Levy, Takahiro Ishida

On Tuesday May 21st, we were lucky enough to have a guest speaker from our own class come up and present his company’s application.  The app “Blend” is a photo-based application that gives the users an incentive to post photos.  This application took over our twitter conversation as students tweeted about their excitement of the new app.  Without the majority of the class owning a smart phone, not only were they able to participate in the twitter conversation, via the Twitter app, but also downloading and using the newly found app, Blend. Due to the advance technology today, students were able to download the app, use the app, and then tweet about the app. This process spreads information almost instantaneous and blows the word of mouth communication out of the water.

Another topic that caught the attention of the class was the Reddit presentation.  Reddit is a popular site that the majority of the class seems to show interest in.  We kept the twitter conversation interesting by posting tweets that stimulated conversation. 

Looking at the twitter conversation, students really like the lesson on the situational analysis and marketing plans. @AshleyDalmy started off the lesson with a tweet “learning about situational analysis and marketing plans in @MKTG199SMM with @JessycaLewis”. Seconds later, @BrittanyBaird tweeted “I definitely need some more help with marketing plans #idontgetit @MKTG199SMM. @dielon3 posted “Leaarning about marketing plans. Suprisingly new information so far. @MKTG199SMM”. This lesson was very valuable and students expressed their feelings towards this topic by using the social networking site, Twitter.

 

Original Tweets: 58

@Message Tweets: 12

Retweets: 20

Total Tweets: 90

https://www.hashtracking.com/

The Story Of Instagram

 

Insta

Ativ Patel @atesus650 @BlendApp

Instagram: @ativskis

LinkedIn: http://www.linkedin.com/profile/view?id=220699679&trk=hb_tab_pro_top

Instagram originally launched in October 2010 by Kevin Systrom and Mike Krieger. Instagram is a photo sharing and social networking application originally only available on the iOS market. It became available in 2012 on the Google Play market. Posting pictures in an old school Polaroid/ Kodak form with a 16:9 aspect ratio which is basically a square. Their original app was called Burbn, which was a check in photo sharing app. The app wasn’t very successful, but they learned a lot from the experience and Instagram became and is very successful by many standards. Originally Instagram did not have hashtags but added the feature in January 2011. Hashtags allow photos to be categorized and searched more efficiently by users. Instagram is also an innovative experience for companies to market to their audiences for free.

More info on starting Instagram with founders: