Twitter Conversation- Selah Shepherd, Alexa Korkos, Julia Hoon

On April 11th, my group was the first to generate our own Twitter conversation during class. It was challenging to be the first group, but rewarding because sometimes in the professional world you have to learn to complete a task without much instruction.

David Embree was the founder of Athlete Path, a website designed to help keep people a part of the larger community of marathon runners, cyclers, and even professional stair climbers. During this interesting and inspiring presentation, our group had to communicate and connect the class. So here are some tips for how to be successful during your own Twitter management project.


Communicate before hand: Our biggest mistake was that we did not reach out the class from the start. Sure, we posted articles on the @MKTG199SMM twitter feed, but we failed to contact Jessyca Lewis herself. That lesson is something that can be learned and remembered for a professional job as well. Make sure that the people you work with are aware of the project you are working on. Considering this is a marketing class, we didn’t market ourselves that well. Jessyca would have been a great source because she could have retweeted us and even contacted the class as a whole that we were using #AthletePath to connect everyone.

Clarify Hashtag: We were using #AthletePath but half the class was not aware because some were using #MKTG199SMM and some were using @MKTG199SMM. That was another communication error our group made. In the world of social media you can get lost if you don’t properly categorize topics.


Saved from failing: Although we made many mistakes, we acknowledged them from the beginning of class in order to get back on track. That is another tip to keep in mind for the future- if you own up to your mistakes you can easily move forward. Instead of accepting defeat, I decided to make an announcement to the class. Once the class was informed to follow the conversation it was smooth sailing!

Ask Questions: The biggest hit of our conversation followed when our group asked questions that got people thinking. My personal favorite was when I asked “What defines a sport?” Immediate responses were deep and added to the debate of whether stair climbing was really a sport. The conversation was funny and engaging.

Well, we definitely learned from our experience from this Twitter conversation. It is amazing when you think about how much class like this is just like the real world. So it is true what they say- an education is really equal to the professional world.



-Selah Shepherd, Alexa Korkos, Julia Hoon


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