The founder of GadgetTrak, Ken Westin, came to our class on April 25th and gave an amazing presentation. He came up with GadgetTrak which is an anti-theft software that you can download on your phone, computer, camera or other random electronics and it will take a picture of the theif and send it to GadgetTrak to work with the police. Some people may say, “who cares, i have find my iPhone” but that can only specify within 50-100 meters of accuracy while GadgetTrak can give you accuracy within 10-20 meters. Also find my iPhone can only work with apple products like iPhone and iPad and it won’t help find your camera or laptop. If someone stole your computer for example the software would work like this, the next time the theif opens up your laptop the camera will snap a picture of the mystery man and GadgetTrak will then receive the picture and try to work with the police. Not only does this product work great in finding and retrieving stolen goods but it also helps take criminals off of the street. Most of the time if someone is stealing a laptop or some other electronic then it is something they do often and the police could possibly find bigger busts. Here is a great video to show how GadgetTrak can be way more helpful then any regular old police investigation.

This video goes to show how impressive and helpful GadgetTrak truly is. The camera was filed for police investigation for over a year with no luck and then this guy decides to try GadgetTrak and he finds his camera through photos posted on facebook and flickr. I feel that Ken started a great product and business and he can go a long way. Recovery of stolen electronics seems to be one of the hardest things now a days and Ken found a way to solve this problem. It’s so crazy to see how he started this whole thing off as just a free recovery process because he wanted to help people and do what he loved and now he found out he could make money off of it and took off.

Here is the link to their company blog:

Here are the links to my:


Written By: Chad Williams


Ken Westin – GadgetTrak


Above: Example of phone interface.

On April 25, Ken Westin, the founder of GadgetTrak, made a very informative visit to our class. GadgetTrak is anti-theft software, which is meant to track your phone, camera, laptop, computer, etc… Its main function is to track down a lost device, or catch the criminal who may have stole the device. GadgetTrak succeeds in precision tracking of a device, within 10 to 20 meters, as well as providing picture taking capabilities to make catching the person behind a possible crime a much simpler task. Many different news outlets have mentioned GadgetTrak, such as, Dateline NBC, Good Morning America, New York Times, Forbes, TechCrunch, The Economist, and many more left to mention. He has made deals with companies to help them with tracking, and serves as an anti-theft expert for a couple local news outlets as well. He mentioned that he did not intend to make an abundance of money, but instead pursued his passion, and success followed. I feel like a company like Ken’s can go a long way, due to it being linked with all of these high tech devices. People covet their cell phones, laptops, and cameras, for good reason. GadgetTrak allows them the best chance to recover any lost or stolen devices due to it’s one of a kind features. There will be many people saying good things about GadgetTrak once it has saved their device, and will turn to social media to spread the word.

Here is the link to their company blog:

Here is a video of Ken Westin on FOX News:

Here are the links to my:



Written by: Amir Kamali

Digital Marketing in the Super Bowl Era – Matt McCumsey

This year’s Super Bowl was a classic example that effective digital marketing is still very much alive and well. As most of you are probably aware, Super Bowl XLVII experienced some technical difficulties when half of the stadium lights went out shortly after halftime. What does this have to do with digital marketing? Well a few companies were quick on their feet and came up with some very clever ads that left a big impression on the internet. But more importantly to the companies responsible, those ads spread through word-of-mouth beyond the likes of Twitter and Facebook, and into face-to-face conversations (and hopefully your wallet if the companies were successful).

To show you what I mean, take a look at Oreo. Very shortly after the lights went out in the Mercedes-Benz Super Dome, Oreo sent out this tweet:


It got almost 15,000 retweets within a few moments of being posted. For a little joke about a cookie, that’s pretty amazing.


Another company that took advantage of the blackout opportunity was Tide with this tweet:


So why is this sort of digital marketing important?  Because it provides an opportunity for brands to break through the constant barrage of ads that we’re faced with every day. Ads carry a negative connotation with them, as most people find them impersonal and just plain annoying. However, when done right, ads can leave an impression with which companies can build on. The Super Bowl “blackout ads” are a perfect example of this. I say that because these “real-time” ads show consumers that these brands are more than just  corporate machines. They’re paying attention to the same events that consumers are, and by interacting and engaging with those consumers in a unique and genuine way, they’re gaining an invaluable connection that wouldn’t otherwise be possible.


Matt McCumsey

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Privacy Issues Unlocked: How to make your Iphone work with you


Ken Westin, the founder of GadgetTrak visited our class on Thursday, April 25th. Ken’s idea was to create software that was easy to use and inexpensive to protect technology theft. This software takes a picture of whoever has stolen the laptop, IPad, or IPhone in order to find the criminal. Although this technology is useful, it got me wondering how much our IPhones are using our personal information against us. How can I make my IPhone safe, and useable?

Phone tapping is commonly used today so we must figure out how to keep ourselves safe. The GPS is useful in some cases, but harmful if someone is able to track you for the wrong reasons. The first way to keep yourself safe is to know the ways in which your phone is being tapped.

Battery Life- Is your IPhone suddenly going through battery more than normal? This can happen when we have too many apps running, but if your phone has just been sitting on your bedside table radiating with heat, your phone is probably getting tapped.

Strange Noises- If there is static noise in the background of your phone conversation then be careful. Beeping and echoing can also be a sign of phone tapping.

Weird Signs- Should your phone suddenly turn on, or receive a jumbled text message your phone might be tapped. Your phone can be tapped even if you are not using it, so listen to your gut if something seems weird. Any strange charges on your bill should also be monitored.

If we are smart IPhone users, we can keep these tips in mind in order to stay safe. Besides GadgetTrak, there are some other apps that can be installed to insure safety.

My Panic Alarm- A free app that allows users to send an alarm when you’re in trouble. Anyone in the area will get a notice so you can be helped.

SOS iEmergency- This app works with hospitals, police and fire stations. In an emergency just press he button and it automatically sends a message with your location.

There are more apps that will light up, take pictures of the attackers or make loud sounds and you can find out more about these apps at

In this day and technology age, it is important to learn the safety tips to an IPhone. Remember, no one can tap your phone with the battery out, so you can remove the battery if you are concerned. Install Apps that are useful to your safety in order to make the best out of your IPhone.

-Selah Shepherd

Tell me where you are, I’ll tell you what to buy.

Kevin Aloui. You can follow me on Twitter & Linkedin.

“There will come a time when it isn’t ‘They’re spying on me through my phone’ anymore. Eventually, it will be ‘My phone is spying on me’.”

-Philip K. Dick

Location based-services (LBS) and data privacy have been the source of a lot of debates over the last few years. From the most common uses (the GPS app on your phone that you use when you’re lost in the countryside), to the less common ones, your location data are collected by a different number of apps. But a lot of users are wondering where do these information go, and how are they used.

Social media enhanced the location data sharing, allowing its users to tell the world where they are in only one click. Other social media apps are even based on location sharing, one of the most famous being Foursquare. Foursquare is an app created in 2009 that allows its users to check in at venues, earning thus different kind of “badges”. The more check in the users do, the bigger their “scoring” is. Brands can also associate their promotions to certain venues, inviting the users to use the app on a regular basis in order to take advantage of those.

From a marketing point of view, being able to know where potential customers are, with whom and what they are doing in real time is gold. LBS, and social media in general, completely changed the way marketing works. However, whether it is about Facebook, Foursquare or GoogleMap, the voices of users wondering what these apps are doing with all their personal location data are raising.

LBS should not be considered as purely negative though. Indeed, it’s premiere function is to offer to internet and mobile users with an interactive social media experience, function very well done. Moreover some apps like GadgetTrack are using location to help users find their device in case it is stolen, by taking a picture of the person using it and providing their location as well.

Most users only ask for more transparency in LBS, to be in control of their phone instead of the opposite.





Social Media and Security – Alex Huynh

Gadget Track

Connect with Alex Huynh on Twitter @alexhuynh and on LinkedIn

This past Thursday April 26th, Ken Westin, the founder of GadgetTrak spoke to our class about internet security and product recovery. He mixed his humor and expertise to entertain and inform us of the other side of using social media. Security on the internet has always been an interesting topic. As the industry has progressed with new technology, people have founds ways to track down stolen property. Westin’s application when downloaded allows the user to access their stolen property to take pictures or use tracking technology to track down phones, computers or even cameras. Specifically, through the use of social media platforms for photo sharing, GadgetTrak has used serial numbers through photographs being uploaded to these platforms to track down these cameras. Working with authorities, users can then find these culprits.
Other ways Westin’s application has garnered attention is through social media. GadgetTrak has had press coverage throughout the years on popular social blogs and technology websites. His idea has made the popular list on the site “Digg” and other trending websites and essentially went viral through various outlets. A full list of their press coverage can be found here,

This video shows the application in action in Albuquerque, NM. A local news outlet covers the story of the customer’s recovery of his mother’s stolen laptop. The application captured photos and the location of the suspect.
GadgetTrak is a revolutionary technology that allows everyday people to recover expensive pieces of equipment from those who have taken it from them. The simple and cheap application became viral through social media outlets and has spread through many popular and even through the words of celebrities. Westin spoke of a celebrity on twitter who advocated his application through a tweet and his revenue on that day hit a humongous spike. Social media has allowed us to communicate and suggest new technology to each other faster than ever.

How to Make Content Go Viral – Caitlin Virgin


Yesterday, on April 25th, Ken Westin, the founder of GadgetTrack, came to visit our class to speak about his company and life experiences. Ken was very humorous and informative. He spoke largely about GadgetTrack. GadgetTrack is a security system that greatly increases the chance of device recovery if theft occurs. The security system tracks your device, upon activation, and even snaps a photo of the thief. Ken showed the class a number of cases where phones, cameras, and even laptops were recovered. His presentation certainly made me want to go out and purchase the software! After Ken gave his speech and opened the floor up for questions, Jessyca inquired about how to make content go viral. This peeked my interest. For the purpose of this blog entry, I decided that I would research what makes content go viral. My findings were pretty interesting.

Upon research, it is obvious that viral marketing is hard to pinpoint. While people and companies can try to identify a precise method to make content go viral, there is not an exact formula to do so. I found a number of articles and videos that discussed viral marketing philosophies, all of which appear very reputable.

Check out these various views on viral marketing and form your own opinions!

TED Talk: Kevin Allocca (Trends Manager at YouTube): Why Videos Go Viral What Does it Take to Go Viral?

Despite varying opinions, there is a general list of tips companies and the public can abide by to increase the chance of making content go viral.

1. Focus on current events and trends. Keep an eye on Google News, Google Trends, and Twitter to see what peers are currently interested in
2. Make a video. YouTube and Vimeo are great ways to spread content. If relevant, and humorous enough, videos can spread like wild fire.
3. Pay attention to key words and trends. When trying to make any content go viral, make sure your ideal phrases are in the headline, description and throughout the text body. This will help optimize search engine results. Platforms like YouTube, Tumblr and Twitter make use of tags or hashtags, which can also help increase the chance someone will come upon your content.
4. Get noticed by someone big. Content often goes viral because a comedian or celebrity comes across it and shares it with their massive audience. For instance Rebecca Black’s Friday video went viral thanks to one tweet Jimmy Kimmel wrote.
5. Start a contest: “If you can give away something of value, you can get people to like your Facebook page, follow you on Twitter and even require them to have to tweet about the contest or post it on their Facebook profile to pull even more people in.”
6. Use humor. As Ken brought up in his presentation, humor is vital when attempting to make content go viral. People love to laugh and share a laugh with friends. This is one of the best ways to encourage sharing.
7. Be shocking and controversial. “When strong emotion is sparked from viewing a piece of content, people naturally want to share it to see how their friends will react about it too.”
8. Use photos and visual content. The average web surfer’s attention span is getting smaller and smaller, this meaning its increasingly important to include visual content online in order to peek users interest.
9. Submit to Reddit. Reddit, growing in popularity, is one of the best ways to share content online. In just minutes, you can get thousands and thousands of views. User’s favorability increases the chance your content will be pushed to the front page.
10. Don’t be boring. Do something that has never been done before. Be creative. Don’t be afraid you’ll be misconstrued.